Everyone should own something mint...
Something first class and fresh, and on the finer side of life. We wanted to make that something accessible, choice, and utile. And what’s more utile than a pair of socks?
Mid-mod designs and colors are incorporated into our freshly minted socks. Designs from that era represent our commentary on newly minted Mint socks. You can never truly replicate an original mid-century modern fabric, design, or piece of furniture because there’s an emotion attached to the original and to the era. That’s why we love the era. We know there are emotions attached to some of your material things. And we hope that you attach some emotion to ours.
Much like original mid-century modern items that can never truly be replicated, minted Mint socks will never be replicated. Once that model in a specific color and design is gone, it will never come back. Newly minted socks will follow.
It’s time to get MINT[ed].
A twenty spot will get you a pair of newly minted socks. We’ve washed ours hundreds of times and we can’t seem to make them sag, deform, or discolor. We definitely can’t spin cycle the shape out of them. We tried and failed so we’re bringing our freshly minted socks to life. And we hope you attach emotion to them.
Oh, and one more important thing about MINT:
Our socks were made for cycling but you’ll probably want to wear them while participating in everyday life.
We’re a dyad of bike industry mortals who have pedaled a lot of miles on roads, dirt and trails. Along the way, we’ve worn a lot of socks. Though trends change, there are design forms with staying power; building blocks to forms we know and love today. That’s why we’re incorporating mid-century modern designs and colors into our freshly minted socks. Mid-mod is fresh. It came. It lounged about in attics and flea markets. It returned. And unlike a neglected pack of premium saltines, it never got stale.
Our socks were made for cycling but you’ll probably want to wear them while participating in everyday life. Yes, we know we said that once already.
So be rad[ish]and get freshly minted. Today.
WHY TWENTY BUCKS?
In case you’re wondering why our Italian made socks sell for twenty bucks, it’s this simple. First, we’re giving some of that money away. For every pair of socks we sell we’re giving a buck to the National Interscholastic Cycling Association, also known as NICA. Jump here to our SpinCycle News to read more about NICA.
Okay, so the second reason that our Italian-made socks will run you a mere twenty (besides the fact that they’re made in Italy), is the box. When our socks ship directly from us to you they’ll arrive in what we think is an uber mod reusable button and string-tie box. This is the type of box you might have seen sitting on the art director’s desk at one of those 1950s advertising firms. If you weren’t born yet – and most of us weren’t - then maybe you saw one on Mad Men. We’re certain you will want to reuse it. Shucks, you may even end up buying more socks just for the box.
But NICA first. And foremost. #morekidsonbikes